This eBook is for small business entrepreneurs who want to take advantage of the power and the benefits that come from being an effective communicator.
Everything we do in life that involves interaction with others requires some form of communication – all forms of writing, formal presentations, casual conversations, even things as simple as smiling and waving.
These are all forms of communication. They are different ways of transferring information from one person to another.
When the transfer of information isn’t done effectively, less than favorable results are common. Misunderstanding. Confusion. Hurt feelings. Unwanted outcomes. Frustration. Unhappy employees. Dissatisfied customers. Low productivity. Ineffective meetings.
Just about every problem, challenge and frustration that occurs in the operation of a business is triggered at its core by ineffective communication in one form or another.
Having effective communication skills helps us achieve the results we want quickly and easily. Time frames are shortened. Frustration is lessened or eliminated. Productivity is increased. Outcomes are better.
Not only does the ability to communicate effectively save time and increase the quality of results it also creates the perception that the communicator is more knowledgeable and more valuable than those who don’t communicate as well.
Effective communication skills will do more to advance your career or grow your business than any other skill.
Business Communication Building Critical Skills, 5th edition
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